1. What is a Cookie?
Cookies are small text files or bits of information stored on your computer or mobile device (like a smartphone or tablet) when you visit our Sites. A cookie typically contains the name of the website it came from, the “lifetime” of the cookie (i.e., how long it will stay on your device), and a value, which is usually a randomly generated unique number.
2. What do we use cookies for?
We use cookies to make our Sites easier to navigate and to better align the Sites and our products with your interests and needs. Cookies enable websites to recognize users and retain important information, making the use of these websites more convenient (for instance, remembering user preference settings).
Cookies can also help speed up your activities and enhance your experience on our Sites. Additionally, we use cookies to gather anonymous, aggregated statistics that help us understand how users interact with our Sites, which aids in improving their structure and content.
3. What types of cookies do we use?
Our Sites use two types of cookies: “session cookies” and “persistent cookies.” Session cookies are temporary and remain on your device until you leave the website. Persistent cookies stay on your device for a longer period or until you manually delete them (the duration these cookies remain on your device depends on the specific cookie’s “lifetime”).
THIRD-PARTY COOKIES
At times, we work with other providers who are permitted to place cookies on users’ devices on our behalf when they visit our Sites, allowing them to deliver the appropriate services. If you wish to learn more about these cookies or how to opt-out of them, you should review the privacy policies of those providers.
4. What cookies do we use?
Below, we list the different types of cookies that may be used on EF sites. Please note that when the information collected through cookies constitutes Personal Information, the provisions of our Privacy Policy apply, which complements this Cookies Policy.
Essential Cookies
Essential cookies are necessary for the Site to function properly, allowing you to browse the Site and use its services and features. Without these strictly necessary cookies, the Site may not perform as well as we would like, and we may be unable to provide certain services or features associated with it.
| Cookie Type | Description | How to Manage Cookies |
|---|---|---|
| Session | Session cookies are used to maintain the state of the application. | Accept/Reject through browser settings |
| Load Balancing | Load balancing cookies are used to distribute and reduce server load. | Accept/Reject through browser settings |
| User ID | User identification cookies ensure that users only see their own information. | Accept/Reject through browser settings |
| Security | Security cookies are used for security controls and checks. | Accept/Reject through browser settings |
Preference Cookies
Preference cookies collect information about your choices and preferences, allowing us to remember language settings or other local settings and customize the Site accordingly.
| Cookie Type | Description | How to Manage Cookies |
|---|---|---|
| Language | Language cookies store the language selected by the user and display the correct options. | Accept/Reject through browser settings |
| Location | The user’s approximate address (city, state, country, postal code), determined by the IP address, is stored to allow automatic country selection, thus displaying the closest establishments to the user. | Accept/Reject through browser settings |
| Mobile | If the user views the Site on a mobile device, a cookie is set to indicate whether the main site (supporting Flash) or the mobile non-Flash site was selected. | Accept/Reject through browser settings |
| Referrer Site | The referrer site is recorded to better understand the user’s preference. | Accept/Reject through browser settings |
| Last Visit and Activity | The dates of the last visits and activities and other similar information are recorded to provide users with updates on “what has changed on the site since your last visit” and to better understand their preferences. | Accept/Reject through browser settings |
| Recently Viewed Videos | The dates and titles of recently viewed videos are recorded to better define the user’s preferences. | Accept/Reject through browser settings |
| Flash Cookies | Flash cookies are used to enable audio and video content playback. | Accept/Reject through browser settings |
| Page History | Page history cookies track the sequence of pages the user visits. If the user receives an error message when visiting the Site, the cookie information is saved in a log file for error reporting and resolution. | Accept/Reject through browser settings |
Social Media Plug-in Cookies
These cookies are used to identify members [and non-members] of social networks for market research analysis and product development.
| Cookie Type | Description | How to Manage Cookies |
|---|---|---|
| Cookies are used to monitor Facebook members [and non-members] for market research analysis and product development. | Accept/Reject through browser settings | |
| Cookies are used to monitor Twitter members [and non-members] for market research analysis and product development. | Accept/Reject through browser settings |
Analytical Cookies
Analytical cookies collect information about the use of the website, enabling us to improve its performance. For example, analytical cookies show us which pages are the most visited on the Site, help us record any difficulties users experience while navigating the Site, and let us know if our advertising is effective or not. This allows us to see overall usage patterns of the Site, rather than the usage of a single person.
| Cookie Type | Description | How to Manage Cookies |
|---|---|---|
| Google Analytics | Google Analytics cookies collect statistical data to improve the presentation and navigation on the Site. Google complements the aggregated data with demographic information and other interests to help us better understand our visitors. | https://tools.google.com/dlpage/gaoptout |
| Adobe Omniture | Adobe Omniture’s analytical cookies collect aggregated statistical data to improve the presentation and navigation on the website. | http://www.adobe.com/privacy/opt-out.html#4 |
Marketing Cookies
Advertising cookies are used for marketing purposes.
| Cookie Type | Description | How to Manage Cookies |
|---|---|---|
| Advertising | Deliver targeted/behavioral advertising. | Accept/Reject through browser settings |
| Market Research | Conduct market research. | Accept/Reject through browser settings |
| Campaign/Promotion | Measure campaign effectiveness. | Accept/Reject through browser settings |
| Fraud Detection | Detect click fraud. | Accept/Reject through browser settings |
5. How to Manage Cookies?
While most Internet browsers are initially set to accept cookies automatically, many also allow users to change their settings to block cookies or to alert them when cookies are being sent to their device.
In addition to the options provided above, users can refuse, accept, or delete cookies from the Site at any time by accessing their browser settings. Information on how to enable, disable, or delete cookies can be found on your Internet service provider’s website.
It should be noted that if cookies are disabled or deleted, not all Site functions may operate as intended. For example, you may not be able to visit certain areas of our Site, or you may not receive personalized information when visiting the Site.
If users use different devices to view and access the Sites (for example, a computer, smartphone, tablet, etc.), they should configure each browser on each device to meet their cookie preferences.
6. Pixel Tags
Some of the pages that users visit on the Site may also collect information through the use of pixel tags (also known as clear gifs), which may be shared with third parties who directly support our website’s promotion and development activities. For example, website usage information about visitors to our Sites may be shared with a third party, our advertising agency, to better target ads in the banners on our websites. However, the information collected through the use of these pixel tags cannot be directly linked to the individual to whom it relates, although it may be associated with the user’s personal information.
7. Contact Us
If you have any questions about this Cookies Policy, please contact us.
Please note that email communications are not always secure; do not include credit card information or other sensitive information in the emails you send to us.